E-Commerce Web Design: 11 Tips For Creating The Best E-Commerce Website

What is E-Commerce Web Design?

E-commerce web design refers to designing an attractive and user-friendly platform for providing an efficient and immersive online shopping experience, from product discovery to checkout. When building your e-commerce website, good web design should be prioritised as it can help increase your web traffic, conversions, SEO ranking and business earnings.

How Does Good E-commerce Website Design Help Your Brand?

Having the best e-commerce web design can bring the following benefits to your brand:

1. Positive first impressions: Good web design will create a lasting positive impression on first-time visitors, enticing them to stay and, thereby, improving customer retention.

2. Improved user experience: If users are not satisfied with your e-commerce platform, they are more likely to shop with a competitor. By designing an attractive and functional website, you’ll improve the customers’ user experience and sales.

3. Increased trust and credibility: A professionally designed and informative website enhances customer trust in your brand. When your website is well-maintained and visually appealing, customers naturally perceive that you prioritize their experience and satisfaction.

4. Better understand your customers: E-commerce website design allows you to collect genuine data on your customers’ behaviour. From this insight, you can create a more personalized shopping experience for them, thereby generating more conversions.

5. Standing out from the competition: By implementing innovative web design, you create a unique online shopping platform that attracts more customers and sales.

6. Greater brand awareness: A well-designed e-commerce website is an effective means of generating more brand awareness in a huge global market. Through a combination of well-crafted pages and clever keyword usage, your platform will quickly rise in SEO rankings, leading to increased visitor traffic.

7. Cost-savings: While developing your website is not cheap, a successful and well-crafted site can help you save operating costs in the long term. Managing an online store is simpler and more cost-effective compared to operating a brick-and-mortar storefront.

8. Professionalism: A professionally designed e-commerce website is guaranteed to display the best of your business, sending a good message to your visitors, and building long-lasting relationships with your customers.

How to Design a Good E-commerce Website: Essential Elements

Now that you understand the importance and benefits of e-commerce web design, here are 11 essential tips for designing a well-made and appealing e-commerce website:

1. Find an e-commerce platform

   Finding the right e-commerce platform for your needs is the first step in your journey. There are three main types of e-commerce platforms to choose from, each suiting different types of businesses and having different functionalities:

   • Open source: Free to install and highly customizable but requires advanced coding skills.

   • Software as a Service (SaaS): Subscription-based, easy to use, scalable, and secure, designed specifically for e-commerce.

   • Headless commerce: This platform keeps your business’s storefront separate from the existing e-commerce technology. This enables quick customer-facing changes and gives businesses plenty of creative control.

2. Choose the perfect domain name

   Next, choose your domain name. If you already have one, it can be transferred to your e-commerce website builder. If you don’t, make sure it follows the following best practices below:

   • Avoid Creative Spellings: Keep it simple and easy to remember; avoid hyphens and numbers.

   • Avoid Generic Names: Choose a unique, brandable name to stand out and be memorable.

   • Keep It Short: Aim for 6-14 characters to make it easy for customers to remember.

   Some popular domain names for e-commerce are .ecom, .buy, .store, and .shop.

3. Create a user-friendly interface

   User-friendliness is a crucial element in competent web design. Attractive displays will entice potential customers into clicking on your website link. But to make them stay, you have to provide a functional and user-friendly interface that gives them a satisfying user experience, leading to conversions.

   Here are some essential tips on creating a user-friendly e-commerce interface:

   • Avoid over-designing: Too much graphics will create clutter. Also, limit your font formats, such as font face, sizes, and colours. When your text gets mistaken for an ad, you know you’ve done something wrong.

   • Use known symbols: Using recognisable icons (like the standard shopping cart symbol) will improve navigation. Providing labels for icons will further reduce confusion.

   • Avoid popups: Popup windows are a distraction; even if they contain critical information, users are likely to dismiss and close it.

4. Use responsive web design

   Responsive or mobile-friendly web design is now a necessity for any e-commerce website to succeed in this era of greater mobile usage. Providing a seamless online shopping experience for mobile device users, will improve their satisfaction, thereby enhancing both your website’s user experience and SEO ranking.

   A responsive e-commerce web design has these key characteristics:

   • Adjusting screen resolution

   • Automatically adjusting images

   • Custom and flexible layout structures

5. Provide easy navigation

   Customers want to find and buy the item they want as quickly as possible. If a customer cannot find the product they want, they cannot buy it—and may even leave your website for a competitor’s.

   Intuitive e-commerce navigation should include the following:

   • Self-explanatory menu items: Use familiar labels like Home, Product, Blog or Contact to make navigation easier.

   • Omnipresent search function: The search bar should be visible, easily recognisable, and easy to use; placed in familiar locations such as the top right or top centre of the pages.

   • Search autocomplete: An autocomplete function makes it easier for shoppers to find what they are looking for and increases sales potential by suggesting things within the area they are already searching.

6. Provide easy navigation

   Customers want to find and buy the item they want as quickly as possible. If a customer cannot find the product they want, they cannot buy it—and may even leave your website for a competitor’s.

   Intuitive e-commerce navigation should include the following:

   • Self-explanatory menu items: Use familiar labels like Home, Product, Blog or Contact to make navigation easier.

   • Omnipresent search function: The search bar should be visible, easily recognisable, and easy to use; placed in familiar locations such as the top right or top centre of the pages.

   • Search autocomplete: An autocomplete function makes it easier for shoppers to find what they are looking for and increases sales potential by suggesting things within the area they are already searching.

   • Product filtering: Allowing shoppers to sort search results based on various criteria (best sellers, highest or lowest price, product rating, newest item, etc.) and eliminating items that don’t fit the criteria will reduce the time they spend shopping.

   • Product quick view: By offering a ‘quick view’ of a product’s image and information, shoppers will cut out unnecessary page load times and find the right product almost instantly.

7. Simplify the checkout process

   The checkout is the lifeline of every e-commerce business. Even the smallest hiccup can result in losing a customer permanently.

   To further enhance the experience, keep things quick and simple with as few steps and fields as possible, make registration optional with guest checkout options, and provide clear progress indicators and calls to action.

   The ideal setup should be a single-page checkout where shoppers can view their cart and enter delivery and payment information.

8. Build trust and credibility with your customers

   This is especially vital for new businesses, as users might not yet know your brand, product quality, or dedication to customer satisfaction.

   Here are some methods of building trust with your customers:

   • Contact information: Include an email, a phone number and a mailing address on the Contact Us page. This sort of information makes customers feel like they’re buying from a real person.

   • Return policy: A return policy counterintuitively increases sales by lowering shopping cart abandonment and making customers feel confident, knowing that they can return an item without any transaction fees.

   • Customer reviews: Putting positive customer reviews and testimonials will signal to potential buyers that your brand is trustworthy.

   • Provide special offers: Shoppers are always looking for discounts and offers. Even if the price differences aren’t that great, the psychological sense of saving some money creates an illusion of having an upper hand.

   Find out what are the latest website design trends and how to choose one for your brand.

9. Personalise the e-shopping experience

   Today’s shoppers expect personalised experiences. Many online retailers are leveraging on AI to personalize their customers' shopping experiences, hence driving lead generation.

   Here’s how you can achieve this:

   • Dynamic content: Tailor content based on demographics, geolocation, device, and past behaviours.

   • Product recommendations: Incorporate “continuous shopping” recommendations or personalised bestseller lists based on the customer’s past purchases and search history.

   • Customer profiles and wishlists: Allowing customers to save their preferences and previous purchases will make future shopping faster and more convenient.

   • Chatbots: Installing an AI-powered assistant will provide real-time support for customers seeking answers.

10. Create the perfect product page

    Once a customer finds what they want, they’ll want to find out more about the product. Thus, you must design a product page that provides an experience as good or even better than an in-person shopping experience.

    Here are some ways of creating an immersive product page:

    • High-Quality Images: Use large, detailed images to capture attention and show product details.

    • Variety of Images: Display multiple angles, close-ups, and 360-degree views for a comprehensive look.

    • Videos: Demonstrate the product in use to provide functional information quickly.

    • Consistency: Maintain consistent imagery and design across all pages for a smooth, clutter-free experience.

    • Detailed Information: Offer thorough product details to help customers make informed decisions.

    • Persuasive Design: Create urgency with scarcity indicators and sale deadlines.

    • Related Products: Suggest similar or complementary items to encourage additional purchases.

11. Shopping cart design

    Last but not least, the shopping cart page is an essential element of every e-commerce website. It is where customers review their selections, make their final decision and proceed to checkout.

    Here are some tips on designing an intuitive and user-friendly shopping cart page:

    • Obvious Checkout Button: Use bright colours and clear language to make the checkout button stand out.

    • Provide Feedback: Confirm product additions immediately, using micro-animations to attract attention.

    • Mini Cart Widget: Allows customers to add products without leaving the current page, with links to the full cart.

    • Display Product Details: Show names, images, sizes, colours, and prices to help shoppers remember and compare items.

    • Editable Cart: Enable easy removal, saving for later, and changes to size, colour, or quantity.

    • Multiple Payment Gateways: Offer various payment methods for customer convenience.

    • Transparent Costs: Display shipping options, taxes, and delivery dates upfront to avoid unexpected costs.