LOCUS-T
THE FULL STORY
SEO/SEM TAKES STRATEGY—AND SO DOES YOUR BRAND IDENTITY
Not everyone has the knowledge to harness search engines to their advantage, but the importance of doing so has already been preached loud and proud. As a result, everyone is jumping on the bandwagon, offering services that cater to brands looking to make a mark with Google’s help. This, in turn, makes it harder for Locus-T to stand out from the crowd.
What’s more, Locus-T’s brand and website had a simple, conventional look—making it tough for their target audience to relate to them and form a connection. Feeling like these setbacks were holding them back from reaching potential collaborators, they turned to us for a beary special kind of help.
Despite being connoisseurs in the SEO/SEM game, Locus-T lacked a strong brand profile that set them apart in a sea of competitors.
First, we filled in the gaps by defining Locus-T’s brand personality, along with the tone and manner that align with their identity. Once that was locked down, the bears crafted a compelling brand story—one that draws you in with a narrative about who they are, their goals, and their motivations. At the heart of it, we introduced a strong, concise tagline—Thrive Together—leveraging “T” words to perfectly encapsulate their brand character.
WHILE SIMPLICITY IS GOOD, THEIRS WAS TOO SIMPLE—LACKING A STRONG IDENTITY THAT MADE THEM STAND OUT.
So, we took a step back and looked at the brand’s essence, then integrated their core goal directly into the logo. And the solution was a minor yet much-needed tweak—replacing the hyphen in Locus-T with an upward symbol. This subtle but striking change visually reinforces their mission of always thriving and moving forward, embedding it right into their brand.
With a complete and distinctive brand profile, coupled with their expertise in a highly sought-after field, Locus-T has firmly strengthened its position in the industry—not only as a highly competent brand but also as one with a clear vision and a trusted partner.
