PEACHYBUM
MEET PEACHY BUM
TO PRESENT PEACHY BUM AS THE PREMIUM, ESSENTIAL DIAPER CHOICE FOR PARENTS, ESTABLISHING IT AS AN ESSENTIAL WHEN IT COMES TO EARLY PARENTHOOD.
We’re all about making sure parents don’t have to pick between great quality and a good price. Our mission is to make premium products available to everyone, because every baby deserves the very best.
THE MASTERPLAN
THE BIG IDEA
We connect with the audience emotionally through relatable narratives surrounding the
Peachy Bum and its offerings. Because Peachy Bum is all about providing the ideal premium
products available to everyone, because every baby deserves the very best.
WE ARE FUN
Playful and lighthearted tone that kids and parents can enjoy.
WE ARE FRIENDLY
Welcome warmth, comfortable space for you to have open communication and strong partnerships.
WE ARE CONFIDENT
You can trust us that Peachy Bum diaper is your little bum’s shield.
WHAT WE DID
Peachy Bum is more than just a diaper brand—we’re a supportive community for parents and caregivers, here to make your parenting journey easier and more joyful.
CONTENT FORMULA
Parent-friendly tips, must-know diaper facts, fun trends, and PeachyBum magic.
PLAYGROUND
Instagram, TikTok & Facebook
HOW WE WALK
We sell with purpose.
We tell stories that connect
We educate parents & caregivers
We raise awareness on baby care
We keep your little bum happy
CAMPAIGNS THAT CLICKED!
BETTER FOR BABIES, BETTER FOR THE PLANET, AND BUILT FOR THE TROPICS—BECAUSE LITTLE BUMS DESERVE THE BEST.
