SD Guthrie

CHALLENGE

TO REFLECT THE ACCLAMATION AND LEGITIMACY OF THE COMPANY AS THE WORLD’S LARGEST PALM OIL PRODUCER TO BUILD TRUST AMONG AUDIENCES.

SOLUTION

We kept the design modern and clean to reflect the professionalism of the company, while incorporating engaging animated and interactive elements to portray information in a more interesting manner.

The first half of the homepage is dominated by a scenery overlooking a gorgeous piece of SD Guthrie with hovering drones moving along the page as audiences scroll through, transporting audiences into the vast land of SDP like a breath of fresh air. As audiences scroll down the page, an interactive map can be seen to represent SDP’s presence in countries all over the world. These elements help elevate their website onto a new level, embodying what it means to be leaders of innovation.