Sundate
CHALLENGE
RIDDLED WITH STIGMA ON BOTH ONLINE DATING AND SUGAR DATING, THE GOAL WAS TO CREATE A PLATFORM THAT EXUDED RELIABILITY, ALLURE, AND EASE OF USE WHILE MAINTAINING A SEAMLESS USER EXPERIENCE FROM LOGIN TO MATCHMAKING.
To achieve this, we meticulously planned a user journey sitemap that ensured smooth navigation and usability. The brand identity was carefully crafted to strike a balance between allure and sophistication while maintaining a professional and trustworthy interface.
Additionally, a desktop web version was designed to retain the mobile app’s design system, ensuring users could access the platform conveniently from any device without compromising the experience.
PROJECT PHASES
GOAL
THE GOAL IS TO CREATE A USER-FRIENDLY PLATFORM THAT EXCITES THROUGH VISUALLY STRIKING DESIGN AND BUILDS TRUST, PROVIDING USERS WITH A SAFE SPACE TO CONFIDENTLY REACH OUT AND MAKE CONNECTIONS IN THE SUGAR DATING WORLD.
STRATEGY
MODERN & IRRESISTIBLE
An alluring, captivating look with sultry colours and clean fonts to instantly arouse curiosity. Every element is designed to be visually compelling, boosting engagement and making the platform feel both inviting and reliable.
FAMILIAR NAVIGATION
We kept things simple by using familiar app-style features everyone knows, like easy-to-use buttons and recognizable icons. This ensures users can quickly adapt and navigate effortlessly, reducing the learning curve and making interactions feel natural.
DEVICE COMPATIBILITY
A responsive design that adapts seamlessly across devices, offering users the freedom to connect anytime, anywhere—whether on mobile or desktop, making it easy to stay in touch no matter where you are.
