THE MIND
CHALLENGE
TO CREATE A WELCOMING PLATFORM OF RESOURCES TO NORMALISE MENTAL HEALTH CONVERSATIONS ONE DAY AT A TIME.
SOLUTION
The Mind’s social media is focused on sharing information and resources on endless topics surrounding mental health. To create content that matters, we focused on relatable topics that audiences personally go through in their lives to assure them that they are not alone on this journey and The Mind is ready to help. The faces behind The Mind were also featured to humanise the brand and build intimacy with audiences. We also explored different channels like podcasts and IG Reels.
WEB DESIGN
We wanted a website that is not only pleasant to the eyes, but also to the mind. Every detail has thought put into it to create an overall soothing effect for audiences.
