THE MIND
MEET THE MIND
MENTAL HEALTH, BUT MAKE IT SCROLL-WORTHY.
Therapy isn’t just deep talks and breakthroughs— it’s also awkward silences, overanalyzing texts, and childhood revelations. The Mind PSAT keeps mental health real, relatable, and even a little funny.
THE MASTERPLAN
THE BIG IDEA
Make mental health content worth watching—no jargon, no guilt trips. Just bite-sized insights, real talk, and a sprinkle of sarcasm (because healing isn’t always pretty).
SOOTHING AESTHETICS
Clean, soft visuals that don’t scream self-help aisle.
A VOICE THAT GETS IT
Warm, witty, and straight to the point (with a little side-eye).
RELATABLE CONTENT
From therapy memes to “Wait, is that my trauma?” moments, we keep it real.
WHAT WE DID
We made The Mind a safe space that people actually want to follow, engage with, and share.
CONTENT FORMULA
A mix of trending videos, mental health memes, and expert-backed insights.
THE PLAYGROUND
Instagram & TikTok (because that’s where the healing happens these days).
THE MOVES
Therapist Says: Busting myths & breaking down mental health in 60 seconds.
POV: You in Therapy: Relatable, humorous takes on common struggles.
Daily Mind Check: Simple, engaging mental health prompts.
#MindMatters Stories: Real experiences shared by real people.
CAMPAIGNS THAT CLICKED!
MENTAL HEALTH IS SERIOUS, BUT TALKING ABOUT IT DOESN’T HAVE TO BE BORING.
NUMBERS DON'T LIE
THE VIRAL MOMENT
A therapy meme reel using a trending audio that hit
61K+
VIEWS
16%
ENGAGEMENT
ENGAGEMENT BOOM
from relatable mental health skits.
16%
INTERACTION
115
NEW FOLLOWERS
